Our Approach

Your business is unique. So are your digital marketing needs.

We listen.
You know your business best. Our first step is to listen, to ask questions and to understand. Only by listening and asking the right questions, can we help you find the right solution.
We think strategically.
We develop strategies that are shaped by your long term business vision. We help you to understand where you are today and how to get to where you want to be. We focus on long term goals, not short-term tactics.
We work collaboratively.
We strive to work as part of your team, to leverage the skills and understanding that you already have. We help educate your team and we learn from them as well.
We engage your stakeholders.
We use a facilitated approach to discovery that engages your stakeholders from the beginning of the project. This helps you get buy-in, support and insights, benefiting the project over the long run.
We are technology neutral.
Even though we've worked with almost every major web technology, we don't approach your project with a specific technology in mind. We evaluate your unique requirements and then find the right match for you.
Longship provides outstanding Web strategies. Their understanding of the web, the technology and the organizational capacity necessary to sustain a web presence serves their clients well.
Alain RabeauSenior Consultant, The Intersol Group

Our Services

Wherever you are in your project, we can help:

Before

Before your project begins, we:

  • Help you to identify your pain points and challenges.
  • Investigate and help you define your business requirements.
  • Research and document your audience needs.
  • Evaluate your current web performance and set baselines for measurement.
  • Develop a unique strategy that works for you.
During

During your project, we:

  • Define structure, interface, nomenclature and interaction.
  • Help you incorporate best practices for the web.
  • Optimize your content for the web and your audiences.
  • Create visual designs that strengthen your brand, and meet your goals.
  • Develop your digital marketing project using appropriate technologies.
  • Test and retest everything.
After

After your project launch, we:

  • Measure your sites performance and provide feedback and reports.
  • Continuously adjust your site to maximize effectiveness.
  • Provide ongoing management and consultation.

Our Process

We've worked in digital media and marketing since 1995. During that time we've developed a proven process that includes a number of key phases that help ensure that your project will be successful, regardless of your challenges.

Discover

As part of the discovery process we undertake four core functions:

  1. Investigate your business requirements
  2. Research your audience needs
  3. Determine what success looks like.
  4. Establish strategies that work for you.

Deliverables and services in this process may include:

  • SWOT and competitive analysis
  • Current state evaluation
  • Audience evaluation
  • Business requirements
  • Strategy development
Define

This is where we help you align the needs of your business with those of your audiences. This is done by focussing on:

  1. Determining what you need to say.
  2. Organizing structure to meet the needs of your audience.
  3. Ensuring there is a clear call-to-action.
  4. Documenting what your users will need to do.

Deliverables and services in this process may include:

  • Content audit and strategy
  • Information architecture
  • Logic flow and process definition
  • KPIs and conversion goals
  • Functional requirements
Design

An effective user experience and more effective web presence is always the result of carefully combining:

  1. structure,
  2. content,
  3. design and,
  4. technology.

We ensure that all four of these key areas are addressed effectively in order to create a positive user experience and drive better results.

Deliverables and services in this process may include:

  • Content Style Guide
  • Interaction Design
  • Visual Design
  • Technical Architecture
Develop

In our opinion, development is the easiest of all the stages. Some people may not agree. It’s where we take what we have planned for you and implement it.

Quite honestly in our experience, the biggest challenge for development is when the previous stages have been poorly addressed and have resulted in incomplete planning, content or design.

Our experience and our associates provide us with the ability to develop for almost any CMS and technology. You’ll always get the best solution based on your needs.

Deliverables and services in this process may include:

  • Front End web development (HTML5/CSS3)
  • Integration of Content Management Solutions (WordPress, Drupal, Joomla, MS Sharepoint, Sitecore, Opentext WCMS and more)
  • Search integration and refinement
  • Database architecture and integration
  • eCommerce, CRM and shopping carts
  • Custom web and mobile applications
  • Every project we undertake is built to be Accessibility (WCAG 2.0) and Responsive for mobile devices
Deploy

Deploying your website or application is a major undertaking in and of itself. It involves:

  • Optimizing your content for the new site,
  • Integrating Google Analytics and Salesforce,
  • Redirecting links to your new url’s,
  • Testing to ensure the site loads and works quickly.

Deliverables and services in this process may include:

  • Content Migration
  • Search Engine Optimization
  • CRM integration and analytics integration
  • User Acceptance Testing
  • 1 year guarantees for software upgrades
  • 301 redirects and other SEO mitigation measures
Improve

The job isn’t done once your project goes live. An effective web site or application needs to be constantly monitored and improved. By setting up effective analytics and conversion goals we can measure performance, test different options and then recommend and implement improvements.

Our suite of maintenance and management services is guaranteed to improve any website.

Deliverables and services in this process may include:

  • Monthly analytics reports including audience segmentation and keyword reports
  • A/B testing
  • Evaluation and recommendations

Our Clients

These are just a few of the many organizations we have been honoured to work with.

  • Albion Screen Printing
  • Canada Agriculture and Food Museum
  • Canada Aviation and Space Museum
  • Canada Science and Technology Museum
  • Canadian Association of Petroleum Producers
  • Canadian Centre on Substance Abuse
  • Canadian Coast Guard
  • Canadian Geographic
  • Canadian Labour Congress
  • Canadian Museum for Human Rights
  • Canadian Museum of Nature
  • Canadian Union of Public Employees
  • Commissionaires
  • Communications Security Establishment Canada
  • Canadian International Development Agency
  • Export Development Canada
  • Federation of Canadian Municipalities
  • Health Canada
  • Heritage Canada
  • Human Resources and Skills Development Canada
  • Industry Canada
  • The Intersol Group
  • Momentous Inc. (Zip.ca)
  • National Capital Commission
  • Parks Canada
  • Public Health Agency of Canada
  • The Royal Canadian Geographical Society
  • Shell Canada
  • Solana Networks
Longship’s smart insight helped us turn intricate scenarios into simple user-friendly experiences.
Jana DybinskiVice President Marketing, Momentous

Our Team

Longship is much more than the sum of its knowledgeable and talented parts. Longship is a collective of senior level strategists, designers, writers, project managers and developers.

Unlike many agencies, we won’t hand you off to a junior. Who you meet at the outset is exactly who you will be working with. Experienced, senior and dedicated to a successful relationship, we pride ourselves on developing long term relationships built on a foundation of trust and success.

We think you’ll find our approach a refreshing one.

Our Associates