Case Study

Canadian Union of Public Employees

Originally selected through a competitive bid process, Longship has been working with the Canadian Union of Public Employees (CUPE) since 2011. Our initial contract was to help gather requirements and plan the new national web site. Working with CUPE, Longship investigated CUPE’s web presence and its audiences’ needs through a series of exercises. These exercises included facilitated discovery sessions, focus group sessions with CUPE members in the field, online surveys and usability studies, analytics evaluation and more.

Longship helped identify many of the challenges facing CUPE’s current web presence and has worked with CUPE to address them and to plan a new web presence that will better support CUPEs business goals, while reducing internal workload and communications challenges.

Erik was invaluable in helping us work through our internal challenges, and helping us set priorities and key goals for our online work as an organization.

He then worked with us to make sure that our plans for our online presence - from information architecture to design - reflected those goals, and that key stakeholders understood the trade-offs that were being made at all stages of the process.
Ian Clysdale, Senior Communications Officer at Canadian Union of Public Employees

More Case Studies

These are just a few of the many organizations we have been honoured to work with.

  • Albion Screen Printing
  • Canada Agriculture and Food Museum
  • Canada Aviation and Space Museum
  • Canada Science and Technology Museum
  • Canadian Association of Petroleum Producers
  • Canadian Centre on Substance Abuse
  • Canadian Coast Guard
  • Canadian Geographic
  • Canadian Labour Congress
  • Canadian Museum for Human Rights
  • Canadian Museum of Nature
  • Canadian Union of Public Employees
  • Commissionaires
  • Communications Security Establishment Canada
  • Canadian International Development Agency
  • Export Development Canada
  • Federation of Canadian Municipalities
  • Health Canada
  • Heritage Canada
  • Human Resources and Skills Development Canada
  • Industry Canada
  • The Intersol Group
  • Momentous Inc. (
  • National Capital Commission
  • Parks Canada
  • Public Health Agency of Canada
  • The Royal Canadian Geographical Society
  • Shell Canada
  • Solana Networks